Finally Launching My Dream Brand: The ROHVE Story

The Moment It Became Real

I still remember the moment it hit me - ROHVE wasn’t just an idea anymore, it was actually happening. After months (really years) of sketching ideas, scrolling through fabric suppliers, ordering samples and late nights at my sewing machine, I watched my website go live. I could see my first collection sitting there on the screen, ready for people to look at, ready to be bought.

It felt surreal. For so long this was something I only thought about in my head. This has been the thing I’ve wanted to do forever, but honestly, my anxiety and fear have held me back in such a big way. I’d get excited, then talk myself out of it, then procrastinate, then circle back again. It hasn’t been this beautiful story of me quietly working away behind the scenes for years - it’s been messy and it’s been stop-start and with long periods where I avoided it completely.

The dream never went away. Even when I wasn’t actively working on it, it sat there in the back of my mind. I think eventually, I got tired of pushing it away.

What Drove Me to Start ROHVE

The idea for ROHVE started because I’ve always loved fashion, but I could never fully connect with the way the industry moves. It felt too fast - trends would blow up on social media, then disappear the next week and a lot of clothing just isn’t made to last. I hated how disposable it all felt and how much waste came from it.

That’s also why I’ve never wanted to go down the manufacturing or mass production route. The thought of pumping out huge runs of clothing just for the sake of it feels completely against what I believe in. The industry is already overproducing at an insane level - so many garments end up as deadstock, in landfill, or just never worn. To me, that feels damaging, not just for the environment but for the value of clothing itself. I don’t want ROHVE to be part of that cycle.

I wanted to do things differently. This brand is about slow fashion - pieces that are timeless, intentional and made with care. Clothes that don’t just sit in your wardrobe waiting for the right moment, but pieces you actually live in. 

Honestly, the most important part for me is the making. I am, at my core, a maker. Sewing and construction are the parts I love most. Don’t get me wrong - I enjoy designing and I care deeply about fabric choices - but nothing compares to the feeling of making something with my own hands. That’s why I chose a made-to-order model. Yes, it helps reduce waste and avoids racks of clothes just sitting there waiting to be sold, but selfishly, it’s also for me. It means I get to keep sewing every single day and that’s the part that makes me happiest.

The Journey So Far

Getting here has been anything but smooth. There were fabrics that looked perfect online but arrived completely wrong. Patterns that I thought were finished, but once sewn up, needed to be torn apart and redone. Weeks where I doubted if I even had the energy to do this, plus of course - the giant task of figuring out how to run a business while also being the only person sewing, designing and doing all the behind-the-scenes stuff.

There have been really special moments too. The first time a sample turned out exactly how I wanted. The excitement of finding deadstock fabrics that aligned with my vision and values. The little encouraging words from friends and family when I was second guessing everything.

Those moments gave me enough fuel to keep going. Every challenge has taught me something new. Every breakthrough, no matter how small, felt like proof that this was worth pursuing.

Finally Sharing ROHVE with the World

When launch day came, I felt nervous, excited and a little bit sick if I’m being honest. There’s something really vulnerable about sharing something you’ve created with the world.

Now, here’s the truth - it hasn’t been this huge, bold, public launch. It’s been really quiet. I’m shy, and I’ve kept this brand close to me and my inner circle. Even now, I still feel nervous talking about it too much or pushing it out there fully. So while yes, ROHVE the label is live, and yes, people can shop my pieces - it still feels like this soft, gentle launch. As if I’ve cracked the door open, but I haven’t flung it wide yet and that’s okay. I keep reminding myself that it doesn’t need to happen all at once. This is my dream, but it’s also something I’m still growing into.

What’s Next for ROHVE

This is just the beginning. ROHVE will grow slowly and intentionally, the same way it was built. Each piece will be designed to feel calm and effortless, while also being something you actually want to wear again and again.

This blog, The ROHVE Studio, is where I’ll share the behind-the-scenes parts. Not just the pretty, polished stuff, but also the messy middle: the half-finished designs, the inspiration boards, the fabrics I get obsessed with, the challenges, the wins and maybe even the fails.

If you’re here reading this, thank you. It honestly means so much to me that people care about this little dream of mine. I don’t know exactly where it’s going to go yet, but I’m excited to find out. I’m really grateful to have you here with me at the very start.